Roku account is essential to activate the streaming device. You can create an account by visiting the respective webpage. Go to the page Roku.com/link for the login. Once you tap on the page you can provide the username and the password. Select the channel from channel store and use the add channel option to add the channel to your account. Type the activation code in the required space, Go forward with the onscreen instructions to link the device to the account and troubleshoot the errors if you come across any for more details you can call us @ +1-866-991-0140.